050-6552164 |  hello@smscleaning.ae | Al Garhoud, Dubai

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Privacy Policy

Your privacy is important to us. This policy explains how S.M.S. Cleaning Services collects, uses, and protects your personal information.

Introduction

This Privacy Policy describes how S.M.S. Cleaning Services (“we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you visit our website, use our services, or interact with our digital advertising.

By using our website or services, you agree to the collection and use of information in accordance with this policy. We are committed to protecting your privacy in compliance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and applicable regulations.

Effective Date: April 11, 2026

Information We Collect

We collect several types of information to provide and improve our services:

Personal Information You Provide

  • Full name, email address, phone number
  • Residential or business address for service delivery
  • Booking preferences and service history
  • Payment information (processed securely through third-party payment providers)
  • Any information you submit via contact forms, WhatsApp, or phone calls

Information Collected Automatically

  • IP address, browser type, operating system, and device information
  • Pages visited, time spent on pages, referring URLs, and click patterns
  • Location data (city/region level, not precise GPS)
  • Cookies and similar tracking technologies (detailed below)

Information from Third Parties

  • Advertising platforms (Google Ads, Meta/Facebook) may provide us with aggregated audience data
  • Analytics services that help us understand website usage patterns

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze website traffic, and serve targeted advertisements. These include:

Essential Cookies

Required for the website to function properly. These cannot be disabled. They include session cookies, security cookies, and load-balancing cookies.

Analytics Cookies

  • Google Analytics (GA4) – We use Google Analytics to understand how visitors interact with our website, including pages visited, session duration, bounce rate, and traffic sources. Google Analytics may use cookies such as _ga, _ga_*, and _gid.
  • Data collected is aggregated and anonymized where possible.

Advertising and Remarketing Cookies

  • Google Ads – We use Google Ads conversion tracking and remarketing to measure advertising effectiveness and show relevant ads to people who have visited our website. This uses the Google Ads cookie and Google tag (gtag.js).
  • Meta (Facebook) Pixel – We use the Meta Pixel to track conversions from Facebook and Instagram ads, build targeted audiences, and remarket to website visitors. The Meta Pixel collects data about your browsing behavior on our site.
  • Google Tag Manager – We use Google Tag Manager to manage and deploy marketing tags and tracking scripts on our website.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect your experience on our website. You can also opt out of personalized advertising through:

How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery – To process bookings, schedule cleaning services, and communicate about appointments
  • Customer Communication – To respond to inquiries, send booking confirmations, and provide customer support
  • Service Improvement – To understand customer preferences and improve our cleaning services
  • Website Analytics – To analyze website traffic, user behavior, and optimize our online experience
  • Digital Advertising – To measure the effectiveness of our advertising campaigns on Google, Facebook, Instagram, and other platforms
  • Remarketing – To show relevant advertisements to visitors who have previously interacted with our website
  • Legal Compliance – To comply with applicable laws, regulations, and legal processes in the UAE
  • Security – To detect and prevent fraud, abuse, and unauthorized access

Digital Advertising

We participate in digital advertising to reach potential customers. This section explains how we use advertising platforms and your data in connection with advertising.

Google Ads

We run paid search and display advertising campaigns through Google Ads. When you click on one of our ads or visit our website after seeing an ad, Google may collect information through cookies to help us measure conversions and optimize our campaigns. Google may also use this data to show you our ads on other websites across the Google Display Network.

Meta (Facebook and Instagram) Advertising

We advertise on Facebook and Instagram through Meta Platforms. The Meta Pixel installed on our website helps us track conversions, optimize ads, build audiences for future ads, and remarket to people who have already visited our website. When you visit our site, the Meta Pixel may collect information about your device, browsing actions, and other activities.

Remarketing and Audience Targeting

We may create custom audiences based on website visitors, customer lists, or similar audiences to serve targeted advertising. This means you may see our ads on Google, Facebook, Instagram, or partner websites after visiting our site. You can opt out of remarketing at any time through the advertising platform settings mentioned in the Cookies section above.

Data Sharing and Disclosure

We do not sell your personal information. We may share your data in the following circumstances:

  • Service Providers – With trusted third-party companies that assist us in operating our website, processing payments, or delivering services (e.g., payment processors, CRM systems)
  • Advertising Partners – With Google and Meta to facilitate advertising, remarketing, and conversion tracking as described above
  • Analytics Providers – With Google Analytics and similar services to analyze website usage (data is aggregated and anonymized where possible)
  • Legal Requirements – When required by law, regulation, or legal process under UAE jurisdiction
  • Business Protection – To protect the rights, property, or safety of our company, customers, or others
  • Business Transfers – In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

  • Customer Records – Retained for the duration of our business relationship plus 5 years for legal and accounting purposes
  • Website Analytics Data – Retained for up to 26 months (Google Analytics default retention period)
  • Advertising Data – Cookie data typically expires within 90 days to 24 months depending on the advertising platform
  • Communication Records – Emails, WhatsApp messages, and call records retained for up to 3 years

When data is no longer needed, it is securely deleted or anonymized.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • SSL/TLS encryption for all data transmitted through our website
  • Secure storage of customer records with access controls
  • Regular security assessments of our systems and third-party providers
  • Employee training on data protection and confidentiality

While we strive to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

Your Rights

Under UAE data protection laws, you have the following rights regarding your personal information:

  • Right to Access – You can request a copy of the personal data we hold about you
  • Right to Correction – You can request correction of inaccurate or incomplete data
  • Right to Deletion – You can request deletion of your personal data, subject to legal retention requirements
  • Right to Restrict Processing – You can request that we limit how we use your data
  • Right to Object – You can object to processing of your data for direct marketing purposes
  • Right to Data Portability – You can request your data in a structured, commonly used format
  • Right to Withdraw Consent – Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within 30 days.

Children's Privacy

Our website and services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete such information.

International Data Transfers

Your data may be processed by third-party service providers located outside the UAE, including in the United States (Google, Meta) and other jurisdictions. When data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UAE data protection requirements.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with a revised effective date. We encourage you to review this page periodically for the latest information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Company: S.M.S. Cleaning Services
  • Email: hello@smscleaning.ae
  • Phone: 050-6552164
  • Address: 206, Golf Park Building, Al Garhoud, Dubai, UAE

Have Questions? Contact Us

If you have any questions about our policies, please reach out to us.

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